MICOS - EVALUATE

The AI-Driven Media Rating System of Sri Lanka.

Track ad spend, measure exposure, and plan your next campaign with precision.

What is EVALUATE?

EVALUATE is the official reporting and analytics portal for Television Audience Measurement (TAM) in Sri Lanka. It provides broadcasters, advertisers, and media agencies with comprehensive insights into television viewership patterns, audience demographics, and program performance. Through EVALUATE, users can access detailed reports, interactive data visualization, and trend analysis to support strategic decision-making in media planning and content development. The platform serves as a centralized hub for accurate and transparent audience measurement, enabling stakeholders to better understand viewer behavior and optimize their media investments.

SRL Media Innovations

SRL Media Innovations is a pioneering Sri Lankan start-up dedicated to advancing the field of media research in the country. Our core mission is to provide reliable, data-driven insights that help media organizations, advertisers, and agencies understand audience behavior and optimize their communication strategies. As the media landscape continues to evolve, we are actively exploring opportunities in digital media monitoring and analytics. Our goal is to build a holistic view of cross-platform media consumption, combining traditional audience measurement with emerging digital insights. By embracing innovation and technology, we aspire to become a trusted partner for media intelligence in Sri Lanka and beyond.

Credibility & Governance

Industry Audit Panel

The Industry Audit Panel is composed of seven experts representing advertising agencies and advertisers in Sri Lanka. Members are selected through an annual voting process conducted among advertising agencies. The panel meets regularly to provide guidance, advice, and evaluations on key matters related to the performance and activities of the external audit agency.

External Audit Agency

The External Audit Agency is an independent body appointed to assess and verify industry-related processes and data. It operates with transparency and objectivity to ensure accuracy, fairness, and accountability in all evaluations. The agency works closely with the Industry Audit Panel, providing detailed reports, insights, and recommendations based on its findings to support continuous improvement within the industry.